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| Titel: |
Enhancing Marketing Recruitment Strategies |
| Auteur: |
Gunby, Norris White |
| Verschenen in: |
Health marketing quarterly |
| Paginering: | Jaargang 23 (2006) nr. 2 pagina's 31-43 |
| Jaar: |
2006-11-28 |
| Inhoud: |
When recruiting nurses, long-term care facilities require an ability to identify salient organizational characteristics that are attractive to potential nursing services candidates vis-a-vis their competitors. The findings of this study suggest that information on administrative tenure can be utilized to attract applicants by appealing to criteria within their high-involvement job search activities. High-involvement applicants proactively seek recruitment content that provides essential job attributes that match their needs and skills and are more apt to be a higher quality candidate. Based upon the study's findings, managers are offered marketing strategy recommendations for tailoring recruiting messages that appeal to high-involvement job seekers. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 3 van 5 gevonden artikelen
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