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| Titel: |
An Examination of Blood Center Structure and Hospital Customer Satisfaction |
| Auteur: |
Carden, Robert DelliFraine, Jami L. |
| Verschenen in: |
Health marketing quarterly |
| Paginering: | Jaargang 22 (2006) nr. 3 pagina's 21-42 |
| Jaar: |
2006-02-28 |
| Inhoud: |
The cost of blood and blood products has increased rapidly over the last several years while the supply of available blood donors has simultaneously decreased. Higher blood costs and donor shortages have put a strain on the relationship between blood suppliers and their hospital customers. This study examines the association between blood center centralization or decentralization and several aspects of hospital satisfaction. Centralized and decentralized blood centers have significant differences in various aspects of hospital customer satisfaction. Advantages and disadvantages of the two structures are discussed, as well as areas for future research. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
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