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| Titel: |
The Role of Attitudes and Self-Efficacy in Predicting Condom Use and Purchase Intentions |
| Auteur: |
Gabler, Joanna Kropp, Fredric Silvera, David H. Lavack, Anne M. |
| Verschenen in: |
Health marketing quarterly |
| Paginering: | Jaargang 21 (2004) nr. 3 pagina's 63-78 |
| Jaar: |
2004-10-26 |
| Inhoud: |
This study examines the condom purchasing and use habits of 256 college students in Norway and English-speaking Canada, and develops a structural equation model to explain condom purchase and use. In the model, intention to purchase condoms is influenced by self-efficacy in condom purchasing, as well as by intention to use condoms. Intention to use condoms is influenced by having a positive attitude toward condom usage and by self-efficacy in persuading a partner to use condoms. The implications for health promotion and social marketing campaigns are discussed. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 6 van 6 gevonden artikelen
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