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| Titel: |
The Effects of Continuing Medical Education Credits on Physician Response Rates to a Mailed Questionnaire |
| Auteur: |
McDermott, Mary McGrae Criqui, Michael H. Greenland, Philip Hirsch, Alan Hahn, Elizabeth A. Lipsky, Martin Brogan, Donna Odom, Linda Cella, David Hanley, Kendra Ockene, Judith Khan, Shaheen Pearce, William H. |
| Verschenen in: |
Health marketing quarterly |
| Paginering: | Jaargang 20 (2004) nr. 4 pagina's 27-42 |
| Jaar: |
2004-04-05 |
| Inhoud: |
This study investigated whether the opportunity to obtain Continuing Medical Education (CME) credit together with a five-dollar bill increased response rates and questionnaire completion rates in a physician survey involving mailed questionnaires. One thousand, three hundred and fourteen cardiologists, family practitioners, general internists (non-surgeons) and 264 vascular surgeons randomly identified from the American Medical Association database participated. After two, of up to four, questionnaire mailings, the opportunity to obtain CME credit and a five-dollar bill were included with questionnaire mailings. Among non-surgeons, 26.5% responded to pre-incentive mailings and 30.2% of those initially unresponsive replied after the interventions. Among surgeons, 39% responded to pre-incentive mailings and 32.7% of those initially unresponsive replied after the interventions. In conclusion, the opportunity to receive CME credit combined with a small monetary incentive is an effective motivation for physicians participating in a study involving mailed questionnaires. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
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