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Details for article 7 of 7 found articles
| Title: |
Keeping the Medical Practice Financially Viable |
| Author: |
Patrick, Michelle L. Capraro, Anthony J. Credito, Candace M. |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 19 (2002) nr. 4 pages 39-53 |
| Year: |
2002-11-26 |
| Contents: |
This paper explores a way that medical practices might develop a higher margin revenue source by offering a differentiated service that caters to patients who value more personalized service. Using SERVQUAL, German patients were surveyed to determine if there is a relationship between a desire for personalized service and a willingness to pay a premium for medical care. The results indicate that a greater desire for personalized care distinguishes those who pay a premium for medical care from those who do not. This suggests that medical practices can differentiate their service based on more personalized care and charge a higher fee for this service. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 7 of 7 found articles
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