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| Titel: |
The U.S. Infant Formula Industry |
| Auteur: |
Cutler, Bob D. Wright, Robert F. |
| Verschenen in: |
Health marketing quarterly |
| Paginering: | Jaargang 19 (2002) nr. 3 pagina's 39-55 |
| Jaar: |
2002-03-01 |
| Inhoud: |
Throughout their history, U.S. based infant formula companies have promoted their products as though they required a prescription. This form of marketing is called “ethical” promotion, which focuses on gaining a physician to parent recommendation for a brand of infant formula. Until Nestle's entry into the U.S. infant formula market in 1988, there was little direct-to-consumer promotion of infant formula. This article provides a background on the history of infant formula practices in the United States and then focuses on a descriptive model to explain how mothers' make their infant formula selection. Finally, we offer suggestions for the “ethical” marketers of infant formula. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
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