REVIEW OF THE CURRENT HEALTH CARE MARKETING LITERATURE
Title:
REVIEW OF THE CURRENT HEALTH CARE MARKETING LITERATURE
Author:
Appeared in:
Health marketing quarterly
Paging:
Volume 19 (2001) nr. 2 pages 89-91
Year:
2001-12-01
Contents:
Marquis, M. Susan and Stephen H. Long (2000), “Trends in Managed Care and Managed Competition, 1993-1997,” Health Affairs 18 (6), 75-88. Reviewed by David P. Paul. Robinson, James C. (2000), “Capital Finance and Ownership Conversions in Health Care,” Health Affairs, 19 (1), 56-71. Reviewed by David P. Paul. Wilkes, Michael S., Robert A. Bell, and Richard L. Kravitz (2000), “Direct-to-Consumer Prescription Drug Advertising: Trends, Impact, and Implications,” Health Affairs, 19 (2), 110-128. Reviewed by David P. Paul. Adams, Paul R. (2001), “Making Strategic Alliances Work in the Healthcare Industry,” International Journal of Medical Marketing, 1 (3), 252-265. Reviewed by David P. Paul. Van der Geer, Leo and Peter Kangis (2000), “What Influences Prescriptions by Physicians? A Study of Subjective Norm, Perceived Behavioral Control and Volition,” International Journal of Medical Marketing, 1 (1), 66-73. Reviewed by David P. Paul.
Journal description