The majority of research of nursing home choice focuses on attribute importance. In comparison, this study identifies attributes that determine choice. Utilizing dual-questioning methodology, 177 nursing home decision-makers rated not only the importance of ten attributes to their choice, but also how different they perceived nursing homes to be on those attributes. When compared, determinant attributes were different from importance attributes. Respondents reported that cleanliness, location, and reputation were most determinant in nursing home choice. However, depending on profile characteristics such as income and relationship of the decision maker to the patient, determinant attributes differed. Therefore, profile characteristics influence determinant attributes.
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