REVIEW OF THE CURRENT HEALTH CARE MARKETING LITERATURE
Titel:
REVIEW OF THE CURRENT HEALTH CARE MARKETING LITERATURE
Auteur:
Verschenen in:
Health marketing quarterly
Paginering:
Jaargang 19 (2001) nr. 1 pagina's 107-110
Jaar:
2001-09-01
Inhoud:
The SSI Group, Inc. (2001), “The Top 100 Hospitals: National Benchmarks,” Modern Healthcare 31 (February 26). Reviewed by William Trombetta. Dietel, Ken (2001), “Is Physician Internet Research Accurate?” Medical Marketing & Media, 36 (February), 98-102. Reviewed by William Trombetta. Esposito, Michael, Melanie Herald and Elizabeth Arnold (2000), “The Evolution of E-Empowered Consumer Marketing,” In Vivo 18 (November), 67-76. Reviewed by William Trombetta. Appel, Gary and Chris Lee (2001), “Concepts and Measurement of Pharmaceutical Pull-Through,” In Vivo 19 (January), 63-70. Reviewed by William Trombetta. Erickson, Deborah (2000), “Who Are You Talking To?” In Vivo 18 (April), 52-60. Reviewed by William Trombetta.
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