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Details for article 3 of 6 found articles
| Title: |
Market Orientation and Professionalism |
| Author: |
Hampton, Gerald M. McQuitty, Shaun Hampton, Dorothee L. |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 17 (2000) nr. 4 pages 77-93 |
| Year: |
2000-06-01 |
| Contents: |
Much has been written regarding the market orientation and professionalism constructs, but there is little work relating the two. Understanding the relationship between a market orientation and professionalism is of great relevance to the development and implementation of marketing programs in professional service organizations. Past research suggests that either a positive or a negative connection between these constructs could exist. However, a survey of certified nurse-midwives finds a fairly strong positive relationship between market orientation and professionalism. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 3 of 6 found articles
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