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Journal description
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Details for article 4 of 6 found articles
| Title: |
Professional Dental Services |
| Author: |
Sanchez, Peter M. |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 15 (1998) nr. 3 pages 95-104 |
| Year: |
1998-06-29 |
| Contents: |
Yellow pages advertising decisions are among the most important marketing decisions made by dental services professionals. Yet, little empirical evidence is available to guide these decisions. Through a literature review, the purpose of this article is to synthesize available knowledge in this area and provide guidelines for more effective yellow pages advertising. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 4 of 6 found articles
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