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Journal description
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Details for article 4 of 7 found articles
| Title: |
Merchandising Dental Care Products Through Dental Practitioners |
| Author: |
Arora, Raj |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 15 (1998) nr. 2 pages 109-119 |
| Year: |
1998-04-08 |
| Contents: |
This study examines the marketing of dental care products through dental practitioners' offices. This paper reports the findings of an experimental study designed to explore the role of price and brand names on consumers' attitude and intention to purchase. The results reveal favorable attitudes and intentions to purchase dental care products through the dentist's office. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 4 of 7 found articles
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