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Details van artikel 5 van 8 gevonden artikelen
| Titel: |
Patient Expectations and Marketing Programming for OB/GYN Services |
| Auteur: |
Wheatley, Edward W. |
| Verschenen in: |
Health marketing quarterly |
| Paginering: | Jaargang 14 (1997) nr. 3 pagina's 35-52 |
| Jaar: |
1997-04-04 |
| Inhoud: |
A regional medical center OB/GYN practice was perceived as being too large to give personalized attention. A combination of growing market potential and declining market share caused the center administrators to take a bold step and design, open, and operate a new parallel OB/GYN practice. The practice was developed based on analysis of patient perceptions and needs. Research results were used to develop a marketing program. The project involved doctors, nurses, and staff who were interested in patient perceptions and were willing to adjust health care delivery to satisfy patients' expectations. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 5 van 8 gevonden artikelen
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