|
| << previous | next >> |
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 5 of 8 found articles
| Title: |
Patient Expectations and Marketing Programming for OB/GYN Services |
| Author: |
Wheatley, Edward W. |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 14 (1997) nr. 3 pages 35-52 |
| Year: |
1997-04-04 |
| Contents: |
A regional medical center OB/GYN practice was perceived as being too large to give personalized attention. A combination of growing market potential and declining market share caused the center administrators to take a bold step and design, open, and operate a new parallel OB/GYN practice. The practice was developed based on analysis of patient perceptions and needs. Research results were used to develop a marketing program. The project involved doctors, nurses, and staff who were interested in patient perceptions and were willing to adjust health care delivery to satisfy patients' expectations. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 5 of 8 found articles
| << previous | next >> |