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Details for article 1 of 8 found articles
| Title: |
Applying the Marketing Concept in Health Care |
| Author: |
Paul, Jim Hanna, Joe B. |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 14 (1997) nr. 3 pages 3-17 |
| Year: |
1997-04-04 |
| Contents: |
This article applies the marketing concept to the no-show problem in health care. The no-show problem at a hospital-based outpatient internal medicine clinic was analyzed to determine the determinants of no-show behavior. Two surveys were conducted: a patient questionnaire, and a telephone interview of patients that had recently missed an appointment. The surveys identified the lack of transportation as an important determinant of no-show behavior among the clinic's low-income and elderly patient population. The authors suggest that effective implementation of the marketing concept requires that health care organizations offer individualized transportation services to and from their facilities. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 8 found articles
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