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Details for article 1 of 8 found articles
| Title: |
Analysis of the Physiotherpay Industry |
| Author: |
Sheppard, Lorraine |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 14 (1997) nr. 2 pages 35-42 |
| Year: |
1997-01-07 |
| Contents: |
The physiotherapy industry can be analysed using Porter's (1979) five forces. Physiotherapy uses medical, geographic and funding segmentation. The power of the buyers in these segments is considerable. Substitutes are posing a threat to physiotherapy with few barriers to entry to operate in the health care environment. The suppliers, particularly doctors, have significant power in referring clients. Competitive rivalry for these clients can exist bewteen individual physiotherapists and multi-discplinary clinics. The difference in orientation of private and public physiotherapy can also be a basis for rivalry. Repositioning to view the client as both the supplier and recipients enables the physiotherapy industry to gain competitive advantage and ensures long term growth. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 8 found articles
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