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Details for article 1 of 8 found articles
| Title: |
College Student's Blood Donation Behavior: |
| Author: |
Nonis, Sarath A. Ford, Charles W. Logan, Laddie Hudson, Gail |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 13 (1996) nr. 4 pages 33-46 |
| Year: |
1996-07-16 |
| Contents: |
A study was undertaken to empirically investigate whether the student market could be further segmented into blood donor and nondonor markets based on their demographic characteristics, perceived risks, and influence on non-monetary incentives. While significant differences were found between donors and non-donors based on their gender, blood type, student classification, and influence of incentives, no differences were found between the four (physical, psychological, social, or time) dimensions of perceived risk. Discussion focuses on strategies for blood collection agencies for student markets. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 8 found articles
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