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Details van artikel 5 van 9 gevonden artikelen
| Titel: |
Perceived Risk and the Information Search Process in the Selection of a New Dentist |
| Auteur: |
Coleman, Wayne Warren, William E. Huston, Richard |
| Verschenen in: |
Health marketing quarterly |
| Paginering: | Jaargang 13 (1996) nr. 2 pagina's 27-41 |
| Jaar: |
1996-03-14 |
| Inhoud: |
This study measured the risk perceived at two points when search for a new dentist was begun, and at the time of the first vist and the change that occured between the two points. In addition, the importance of a variety of risk consequences and a variety of risk reduction techniques were measured and their impact upon the change in perceived risk during the search process was assessed. There does not appear to be a high level of perceived risk related to the selection of a new dentist. Further, the search process does not necessarily results in a reduction in perceived risk. About one half of the respondents reported such an experience. However, the findings suggest that level of perceived risk may be used as a basis for segmenting the dental services market. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 5 van 9 gevonden artikelen
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