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Details van artikel 5 van 8 gevonden artikelen
| Titel: |
Health Care Marketing Information |
| Auteur: |
McSurely, Hugh B. Fullerton, Sam |
| Verschenen in: |
Health marketing quarterly |
| Paginering: | Jaargang 13 (1996) nr. 1 pagina's 63-73 |
| Jaar: |
1996-02-13 |
| Inhoud: |
A sample of 108 members of the Academy of Health Services Marketing provided provided bibliographic citations of 629 sources of information which have been important to them in their jobs. The results indicate that the propensity to rely upon a source is dependent upon the topic of the information sourght. The sources under scrutiny were consultants, books, journals, magazines, seminars, conferences, video tapes, and audio tapes. The topics considered included the variables of the marketing mix as well as market planning and marketing research. The discussion provides insight about where seekers of health care marketing knowledge go for specific kinds of information. It also suggests types of media that information-providers should consider for dissemination of their material. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 5 van 8 gevonden artikelen
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