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Details for article 1 of 10 found articles
| Title: |
A Study of Consumers' Attitudes Toward Veterinarian Advertising |
| Author: |
Stevens, Robert E. Loudon, David L. Williamson, Stan |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 12 (1995) nr. 3 pages 85-94 |
| Year: |
1995-06-01 |
| Contents: |
This study identifies consumers' views regarding veterinarian advertising, the types of media they consult and the factors they use to choose a veterinarian, along with the most used services. The study used a telephone survey of 100 randomly chosen pet owners from a metropolitan area of a Southern state. Response analysis using a Liken scale for opinions along with precentages and cross-tabulations reveal that consumers' desire more information about service quality and type and are favorable toward veterinarian advertising. Results also indicate that in the absence of advertising, word of mouth recomemendations are the most frequent source for choosing a veterinarian; quality issues are more important than price; immunizations are the most used service; and advertising will not lower consumers' views of veterinarians' professionalism. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 10 found articles
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