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Details for article 6 of 10 found articles
| Title: |
Physician Choice Criteria |
| Author: |
Hanna, Nessim Shoenbachler, Denise D. Gordon, Geoffrey L. |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 12 (1995) nr. 2 pages 29-42 |
| Year: |
1995-02-22 |
| Contents: |
This paper presents the results of an exploratory study designed to (1) ascertain the primary sources of information patients use when selecting physicians and (2) identify differences in patient selection factor importance by type of physician under consideration (specialists versus generalists). The results support previous research which finds word-of-mouth and physician referrals the primary sources of information. Selection factors considered important when selecting a generalist were significantly different from factors considered important when selecting a specialist. Implications of the study's findings for effective physician marketing and future research are discussed. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 6 of 10 found articles
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