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Journal description
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Details for article 2 of 10 found articles
| Title: |
An Empirical Analysis of Yellow Pages Advertising Practices by Veterinarians |
| Author: |
Halatin, Ted Ross, John K. |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 12 (1994) nr. 1 pages 129-139 |
| Year: |
1994-12-19 |
| Contents: |
Content analysis was performed on over 1,038 telephone directory advertisements by veterinarians. Differences between large and smaller cities as well as georgraphic location were analyzed. Practical applications are discussed. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 2 of 10 found articles
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