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                                       Details for article 5 of 16 found articles
 
 
  Consumers' Attitudes Related to the Importance of Sales Promotion Activities Used by Dentists
 
 
Title: Consumers' Attitudes Related to the Importance of Sales Promotion Activities Used by Dentists
Author: Hekmat, Firooz
Heischmidt, Kenneth A.
Heischmidt, Cynthia Enterman
Appeared in: Health marketing quarterly
Paging: Volume 11 (1994) nr. 1-2 pages 223-238
Year: 1994-02-25
Contents: This article investigates consumers' attitudes related to choice criteria and sales promotion activities used by dentists. A suggestion of relevant internal and external promotion activities for dentists is provided. These activities include public relations of staff, atmospherics, discounts, complementary services, newspaper columns and public announcements.
Publisher: Routledge
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 5 of 16 found articles
 
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