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                                       Details for article 8 of 17 found articles
 
 
  Have Health Care Professionals Adopted the Marketing Concept?
 
 
Title: Have Health Care Professionals Adopted the Marketing Concept?
Author: Hampton, Gerald M.
Appeared in: Health marketing quarterly
Paging: Volume 10 (1993) nr. 1-2 pages 5-32
Year: 1993-03-10
Contents: The marketing concept is a philosophical foundation of marketing which states that an organization's key task is to discover what target markets want and need, and to deliver the desired products and services with more satisfaction than does the competition. This study surveyed nurses, physicians and hospital administrators to determine the degree of acceptance of the marketing concept as a managerial orientation for hospitals.
Publisher: Routledge
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 8 of 17 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands