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                                       Details for article 5 of 17 found articles
  A Proposed Health Model:
Title: A Proposed Health Model:
Author: Gauff, Joseph F.
Appeared in: Health marketing quarterly
Paging: Volume 10 (1993) nr. 1-2 pages 103-119
Year: 1993-03-10
Contents: Health marketers have devoted extensive conceptual and empirical effort toward explaining and predicting individuals' health-related decisions. This paper proposes a health behavior model by combining the health belief model and the theory of planned behavior model. Recent modifications of the Fishbein and Ajzen (1975) model are discussed and an extension is introduced to better explain goal pursuit. These revisions (Bagozzi and Warshaw 1990) are incorporated in the proposed model.
Publisher: Routledge
Source file: Elektronische Wetenschappelijke Tijdschriften

                             Details for article 5 of 17 found articles
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