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Journal description
All volumes of the corresponding journal
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Details for article 45 of 121 found articles
| Title: |
Have Health Care Professionals Adopted the Marketing Concept? |
| Author: |
Hampton, Gerald M. |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 10 (1993) nr. 1-2 pages 5-32 |
| Year: |
1993-03-10 |
| Contents: |
The marketing concept is a philosophical foundation of marketing which states that an organization's key task is to discover what target markets want and need, and to deliver the desired products and services with more satisfaction than does the competition. This study surveyed nurses, physicians and hospital administrators to determine the degree of acceptance of the marketing concept as a managerial orientation for hospitals. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 45 of 121 found articles
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