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Details for article 10 of 10 found articles
| Title: |
Marketing the Hospital Library |
| Author: |
Bridges, Jane |
| Appeared in: |
Medical reference services quarterly |
| Paging: | Volume 24 (2005) nr. 3 pages 81-92 |
| Year: |
2005-04-28 |
| Contents: |
Many librarians do not see diemselves as marketers, but marketing is an essential role for hospital librarians. Library work involves education, and there are parallels between marketing and education as described in this article. It is incumbent upon hospital librarians actively to pursue ways of reminding their customers about library services. This article reinforces the idea that marketing is an element in many of the things that librarians already do, and includes a list of suggested marketing strategies intended to remind administrators, physicians, and other customers that they have libraries in their organizations. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 10 of 10 found articles
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