Business As Usual: The American Dream in Hollywood Business Films
Title:
Business As Usual: The American Dream in Hollywood Business Films
Author:
Pileggi, Mary S. Grabe, Maria Elizabeth Holderman, Lisa B. de Montigny, Michelle
Appeared in:
Mass communication & society
Paging:
Volume 3 (2000) nr. 2-3 pages 207-228
Year:
2000-08-01
Contents:
Using reviews of 120 top-grossing Hollywood films about business released from 1927 to 1995, in this study we examine the American dream myth's structure and analyze how the relative dominance of 2 seemingly contradictory tales, the cautionary and the hopeful, varies over time. We further investigate the influence of a particular tale's dominance on class and occupational mobility, character demographics, and keys to success. Finally, we evaluate the correlation between a tale's dominance and social conditions. Findings reveal that with a dominant hopeful tale, mobility is low; mobility is significantly higher when the cautionary tale dominates. A particular tale's prevalence does not correlate with keys to success or demographics. Moreover, a dominant hopeful tale correlates with a society's economic climate. The cautionary tale appears when the social order is threatened.