Saintly Campaigning: Devotional-Promotional Communication and the U.S. Tour of St. Therese's Relics
Titel:
Saintly Campaigning: Devotional-Promotional Communication and the U.S. Tour of St. Therese's Relics
Auteur:
Tilson, Donn James Chao, Yi-Yuan
Verschenen in:
Journal of media & religion
Paginering:
Jaargang 1 (2002) nr. 2 pagina's 81-104
Jaar:
2002-05-01
Inhoud:
This article discusses the public relations campaign for the U.S. tour of St. Therese's relics from 1999 to 2000, from the approach of devotional-promotional communication, a particular form of communication that inspires allegiance for an individual, political entity, or religion. Textual analysis of media coverage, survey research, and personal in-depth interviews are used to examine the campaign. The campaign appears to have been successful for organizers in terms of media coverage, attendance, and other effects.
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