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| Titel: |
Understanding Less Educated Smokers' Intention to Quit Smoking: Strategies for Antismoking Communication Aimed at Less educated Smokers |
| Auteur: |
Sengupta, Subir |
| Verschenen in: |
Health Communication |
| Paginering: | Jaargang 8 (1996) nr. 1 pagina's 55-72 |
| Jaar: |
1996-01-01 |
| Inhoud: |
Recent trends in the United States suggest that by the year 2000, 31% of Americans who do not proceed beyond high school will be smokers, as compared to only 16% of college graduates. Past trends also indicate that less educated smokers have consistently quit at a lower rate than better educated smokers. This is a study of the factors that affect the quit rate of less educated smokers. The results show that less educated smokers tend to be heavier smokers than better educated smokers; they believe less strongly in the positive health consequences of quitting; and they tend to evaluate the positive consequences of quitting less strongly than better educated smokers. Based on these results, antismoking communication strategies aimed at less educated smokers are suggested. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 6 van 6 gevonden artikelen
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