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Details for article 22 of 192 found articles
| Title: |
Beyond a Commodity Theory Analysis of Censorship: When Abundance and Personalism Enhance Scarcity Effects |
| Author: |
Worchel, Stephen |
| Appeared in: |
Basic and applied social psychology |
| Paging: | Volume 13 (1992) nr. 1 pages 79-92 |
| Year: |
1992-03-01 |
| Contents: |
The study of censorship offers fertile ground to test hypotheses derived from commodity theory. The aim of this research was to show the limits of commodity theory as it is presently constituted and to demonstrate how reactance and personalism may explain some supply-demand effects. In the first study, subjects were either explicitly given the freedom to have access to a communication or were not given this freedom. They learned either that subjects in previous sessions had heard the communication or that they had not heard the communication. They were then told that the communication had been censored and they would not have access to it. Subjects who had been given the explicit freedom to hear the tape and those who believed others had heard the tape increased their desire for the communication compared to a no-censor control condition. In the second study, the nature of the censor was varied. Subjects believed that either they, their university group, or all people were excluded from having access to a communication. The more personal the censorship, the more subjects wanted to hear the tape and changed their attitude toward the position to be advocated (compared to no-censor or accidental censor conditions). Results suggest that when individuals do not have access to a commodity, their desire for it increases positively in relation to the number of other people who have the commodity and the personalism involved in the threat to freedom. These data argue that the distribution of supply is an important factor in determining the supply-demand relationship. |
| Publisher: |
Psychology Press |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 22 of 192 found articles
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