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Details for article 126 of 192 found articles
| Title: |
Scarcity's Enhancement of Desirability: The Role of Naive Economic Theories |
| Author: |
Lynn, Michael |
| Appeared in: |
Basic and applied social psychology |
| Paging: | Volume 13 (1992) nr. 1 pages 67-78 |
| Year: |
1992-03-01 |
| Contents: |
According to psychological research, scarcity increases an object's desirability. Although inconsistent with the assumptions of formal economic theory, this effect of scarcity may be attributable to people's naive (or informal) economic theories. More specifically, scarcity's enhancement of desirability may be mediated by the belief that scarce things are more expensive than available ones. Existing research relevant to this explanation for the effects of scarcity, as well as the implications of this explanation for future research, are discussed. |
| Publisher: |
Psychology Press |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 126 of 192 found articles
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