Cinemetrics: Embodying architectural representation in the digital age
Titel:
Cinemetrics: Embodying architectural representation in the digital age
Auteur:
McGrath, Brian Gardner, Jean
Verschenen in:
Architectural theory review
Paginering:
Jaargang 13 (2008) nr. 1 pagina's 29-51
Jaar:
2008-04
Inhoud:
How can architecture emerge from the prison of its current forms of representation? Grahame Shane1 interprets the concluding diagram of Robin Evans' Projective Cast: Architecture and its Three Geometries2 as a critique of postmodern architecture's self-reflection and lack of engagement with the world. Shane argues that Evan's diagram depicts architectural representation as a self-reinforcing, closed, conceptual triangle of mirrored reflections between the human observer, the scopic regime of perspective, orthographic architectural drawing conventions, and designed objects. Shane draws his interpretation from Evans's early work on Victorian prison architecture as well as one of Evan's last public lectures. Shane characterized Evans' critical view of postmodern architectural practice and representation as a “self-correcting means of stabilization and pacification of the physical, built environment.”3 This essay develops a theory of Cinemetrics that demonstrates how contemporary architectural production, with the aid of digital tools, has the capacity to break this closed system with open-ended, embodied cybernetic feed-back loops within a wider public culture engaged in the making and imagining of architecture.4 This essay argues that this break can only be accomplished by embodying architectural representation through a careful engagement with Gilles Deleuze's philosophy of movement and time images derived from cinema,5 Henri Bergson's theories of memory, attention and duration,6 and from Charles Sanders Peirce's pragmatic semiosis.7
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