Morrison, Alastair M. Hospitality and Travel Marketing. Albany, NY: Delmar Publishing, Inc., 1989. Hardcover, $28.85. ISBN 0-8273-2938-5. Ben-Akiva, Moshe, and Steven R. Lerman. Discrete Choice Analysis; Theory and Ap-pliction to Travel Demand. Cambridge, MA: MIT Press, 1985. Hardcover, $40.00. ISBN 0-262-02217-6
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