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  The Cognitive Representation of Political Personalities. A Cross-Cultural Comparison
 
 
Titel: The Cognitive Representation of Political Personalities. A Cross-Cultural Comparison
Auteur: Forgas, Joseph P.
Kagan, Carolyn
Frey, Dieter
Verschenen in: International journal of psychology
Paginering: Jaargang 12 (1977) nr. 1 pagina's 19-30
Jaar: 1977
Inhoud: The cognitive representation of salient political personalities was studied in a British and a German student sample, using a multi-dimensional scaling (MDS) procedure. Separate MDS analyses for the two samples yielded a readily interpetable three dimensional stimulus space in each case. The se cognitive spaces for political figures were interpreted as reflecting the attributes of political potency, evaluation and intelligence in the case of the British sample, and evaluation, conservatism and political potency in the case of the German sample. An additional joint analysis of data from both subject groups indicated significant cross-cultural differences in the cognitive representations of political leaders. The results were discussed in terms of the socio-cultural differences between the two subsamples, and the utility of a multi-dimensional approach to political perception and behaviour.
Uitgever: Psychology Press
Bronbestand: Elektronische Wetenschappelijke Tijdschriften
 
 

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