GLOBALIZATION AND KNOWLEDGE HIERARCHY THROUGH THE EYES OF A QUIZ SHOW
Titel:
GLOBALIZATION AND KNOWLEDGE HIERARCHY THROUGH THE EYES OF A QUIZ SHOW
Auteur:
Hetsroni, Amir
Verschenen in:
Innovation
Paginering:
Jaargang 18 (2005) nr. 4 pagina's 385-405
Jaar:
2005-12-01
Inhoud:
The study compares the quiz show Who Wants to be a Millionaire in seven countries - America, Germany, Italy, Russia, Poland, Israel and Saudi Arabia. Through content analysis of 1,888 questions that were collected from 65 programs, this work aims to ascertain the extent of globalization and the structure of knowledge hierarchy, as they find expression in a successful international television format. Three cultural profiles emerge: American, western European and eastern European, which also characterizes the Arab world. The American model features a high percentage of questions on light entertainment and a low amount of language questions. Quizzes from west Europe offer a high proportion of language questions and a medium amount of questions on light entertainment. The Arab quiz and quizzes from east Europe are noted for keeping a higher amount of questions on history and language and a low proportion of questions on light entertainment. In terms of knowledge hierarchy, in all the countries, academic knowledge yields higher prizes than everyday knowledge.
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