Getting, keeping and caring for unpaid volunteers for professional golf tournament events
Titel:
Getting, keeping and caring for unpaid volunteers for professional golf tournament events
Auteur:
Coyne, B. S. Coyne, Edward J.
Verschenen in:
Human resource development international
Paginering:
Jaargang 4 (2001) nr. 2 pagina's 199-216
Jaar:
2001-06-01
Inhoud:
The purpose of the study was to seek pathways for continuous improvement in the process of recruitment and retention of unpaid volunteers for staging short-term (one week or less), mass-audience, professional golf tournaments. Approximately 40 per cent of the 1,200 volunteers for the 1997 Honda Classic participated in the survey. Results were tabulated, sorted, and interpreted in a variety of categories. In general, the veteran volunteer (volunteer with experience of at least one prior large, professional golf tournament) is revealed to be the lynchpin around which all recruiting effort should be focused. 'Love of golf' is the sine qua non for attracting volunteers. Both first timers and veterans feel strongly about the quid quo pro of a free round of golf. Beyond this, the two groups differ in motivation: first timers are more concerned about what impacts on them financially; the veterans more concerned about relationships.
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