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                                       Details van artikel 4 van 8 gevonden artikelen
 
 
  Development niches and specialist housebuilders: An overview of private sheltered housing in Britain
 
 
Titel: Development niches and specialist housebuilders: An overview of private sheltered housing in Britain
Auteur: Williams, Gwyndaf
Verschenen in: Housing studies
Paginering: Jaargang 5 (1990) nr. 1 pagina's 14-23
Jaar: 1990-01
Inhoud: This paper considers the extent to which the provision of sheltered housing for sale has created a new and buoyant market niche for housebuilders during the 1980s. Focusing on the rapid growth in the numbers of elderly home owners, the increasing equity value of their existing homes and improved savings and pensions arrangements, the market has been targeted at a group of relatively affluent and independent elderly. Sophisticated targeting and marketing of such developments has become the prerogative of specialist divisions of major housebuilding companies, and a number of companies exclusively concerned with the retirement homes market, with McCarthy and Stone and Anglia Secure Homes providing the empirical base for the current paper. After considering the growth and maturing of the retirement homes market, the paper concludes with some speculation on the sustainability of this market niche, within the context of current recessionary processes in the wider housing market.
Uitgever: Routledge
Bronbestand: Elektronische Wetenschappelijke Tijdschriften
 
 

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