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| Titel: |
They do it with Mirrors: Advertising and British Cold War Consumer Politics |
| Auteur: |
Schwarzkopf, Stefan |
| Verschenen in: |
Contemporary British history |
| Paginering: | Jaargang 19 (2005) nr. 2 pagina's 133-150 |
| Jaar: |
2005-06 |
| Inhoud: |
During the Cold War, advertising became a politically and culturally sensitive area fiercely contested by the two political camps. The champions of socialist planning and state-funded consumer protection dismissed advertising as a wasteful and 'evil' form of mass deception. Advocates of the advertising industry, however, promoted their business as an essential part of a 'free' society. New methods of consumer research and controversial advertising techniques led to clashes between representatives of both camps over questions of consumer citizenship and advertising regulation. In order to contain calls for more regulation of the industry, the Advertising Association launched centrally co-ordinated pro-advertising public relations campaigns which utilised the Cold War language of 'freedom' vs. 'totalitarianism'. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
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