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Details van artikel 7 van 8 gevonden artikelen
| Titel: |
'The Record of the 1950s is irrelevant': The Conservative Party, Electoral Strategy and Opinion Research, 1945-64 |
| Auteur: |
Taylor, Andrew J. |
| Verschenen in: |
Contemporary British history |
| Paginering: | Jaargang 17 (2003) nr. 1 pagina's 81-110 |
| Jaar: |
2003 |
| Inhoud: |
After 1945 the Conservative Party endeavoured to understand the reasons for defeat and how they might return to government. Central to Conservative understanding of the electoral environment was the party's adoption of opinion research in 1949, techniques which became integral to electoral strategy. Opinion research was used to understand electoral behaviour, target voters and identify the reasons for Conservative success and decline. Despite the importance attached to them, Conservative strategists remained sceptical about what these techniques could achieve, which lead to a review of their utility in 1960. By 1964 polls were an established part of Conservative electoral strategy. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 7 van 8 gevonden artikelen
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