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Details van artikel 10 van 14 gevonden artikelen
| Titel: |
Segmenting the Korean housing market using multiple discriminant analysis |
| Auteur: |
Kim, Jae-Chan Kim, Dae-Ho Kim, Jae-Jun Ye, Jong-Suk Lee, Hyun-Soo |
| Verschenen in: |
Construction management & economics |
| Paginering: | Jaargang 18 (2000) nr. 1 pagina's 45-54 |
| Jaar: |
2000-01-01 |
| Inhoud: |
The business environment of the Korean housing industry has changed recently from a supplier's market to a buyer's. Establishing and implementing proper marketing strategies has increasingly become an important part of the managerial process. This research attempts to offer a characteristics profile and a forecasting model that classify the housing purchase consumers into three groups: a single-family housing purchase group, an apartment housing purchase group, and a non-purchase group. These groups can be classified and predicted by using the discriminant function: a linear combination of demographic, socio-economic, and residential characteristics. Findings in this research can provide valuable information for future efforts in identifying distinct target segments of the Korean housing market. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 10 van 14 gevonden artikelen
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