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| Titel: |
COMMUNITY COLLEGE FACULTY ATTITUDES TOWARD THEIR ROLE IN IMAGE-BUILDING ACTIVITIES |
| Auteur: |
Ialenti, Vincent S. Lauroesch, William |
| Verschenen in: |
Community college journal of research and practice |
| Paginering: | Jaargang 9 (1985) nr. 2 pagina's 119-128 |
| Jaar: |
1985 |
| Inhoud: |
The need to know more about the elements that contribute to the external image of a community college prompted this inquiry into faculty perspective on the image-building process. A stratified random sample of faculty from the fifteen members of the Massachusetts Community College System comprised the data source. The survey instrument selected made possible comparison with the findings of an earlier study that surveyed a national sample of two-year college presidents. The instrument was augmented to include items relating to criticisms of the community college most frequently found in the literature, as well as items to elicit faculty opinions about their own role in the image-building process. Findings revealed remarkable agreement of CEO's and faculty that student performance and satisfaction are most immediately and most powerfully related to institutional image. Topping the rankings were: student word-of-mouth reports, faculty-student relationships, student performance after graduation in positions for which the college prepared them, and student success after graduation in obtaining positions related to their college preparation. Faculty categorically rejected the implication found in the literature that the broad spectrum of offerings in the community college and their vocational nature are deleterious to the image of the community college. They were less adamant about the remaining six criticisms they were asked to respond to. Faculty sentiments about their own roles in fostering institutional image—beyond instruction, that is—were equivocal. Their marginal comments were quite transparent in their aversion to participation in anything smacking of promotion or hard sell. Whether it is the activity itself to which they object or simply the language in which such activities are cloaked needs clarification. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 3 van 9 gevonden artikelen
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