COMMUNITY COLLEGE TELEPHONE SURVEY RESEARCH: AN OVERVIEW OF METHODOLOGY AND UTILITY
Title:
COMMUNITY COLLEGE TELEPHONE SURVEY RESEARCH: AN OVERVIEW OF METHODOLOGY AND UTILITY
Author:
Conklin, Karen A.
Appeared in:
Community college journal of research and practice
Paging:
Volume 23 (1999) nr. 4 pages 423-433
Year:
1999-05
Contents:
The rise to prominence of surveys by telephone has been attributed to advances in telephone technology, improvement of telephone research procedures, near complete accessibility of any population via the telephone, expansion of a survey industry that requires quality data generated in an efficient and timely manner for eager clients, and availability of considerable information, based on experiment and experience, on what techniques work or do not work when doing telephone surveys. This article details 10 years of experience with telephone survey methodology utilized at Johnson County Community College (JCCC) to collect data from business and industry, former students, and individuals residing in JCCC's service area. Of particular interest to community college researchers are the results of comparisons between mail survey respondents and nonrespondents who were later telephoned for an interview. These comparisons were conducted on results of annual studies of JCCC's career program completers. Although nonrespondents tended to be younger and more often male than female, there were no notable differences in the level of success and satisfaction reported.
Journal description