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| Titel: |
The effect of deliberate vagueness on receiver recall and agreement |
| Auteur: |
Williams, M. Lee |
| Verschenen in: |
Communication studies |
| Paginering: | Jaargang 31 (1980) nr. 1 pagina's 30-41 |
| Jaar: |
1980 |
| Inhoud: |
This study investigated the effects of deliberate vagueness and several interacting variables on the dependent variables of receiver recall and agreement. Results indicated that the quality of recall was significantly worse when disagreeable issues were vaguely stated instead of clearly staled, and vague messages produced more agreement than clearly stated messages. The results are discussed in terms of information processing theory as well as social judgment theory, and questions regarding the relationship between the cognitive and affective domain are investigated. Implications for the rhetorical use of deliberate vagueness are considered. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
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