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Details for article 91 of 245 found articles
| Title: |
Gender differences in television use: An exploration of the instrumental-expressive dichotomy |
| Author: |
Nathanson, Amy I. Perse, Elizabeth M. Ferguson, Douglas A. |
| Appeared in: |
Communication research reports |
| Paging: | Volume 14 (1997) nr. 2 pages 176-188 |
| Year: |
1997 |
| Contents: |
This study applied an interpersonal approach to understand gender differences in television use. Research shows that males are socialized to be instrumental in communication while females are socialized to be expressive, or focused on relationships. We expected this instrumental-expressive dichotomy to emerge in television use. In two studies we found limited support that males had an instrumental viewing style, with goal-directed reasons for watching and intentional, concentrated, and selective use of television. Females had a relationship-oriented approach to television similar to the expressive orientation. These findings are linked to prior research on the uses of television. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 91 of 245 found articles
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