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Journal description
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Details for article 24 of 245 found articles
| Title: |
A study of Australian and Singaporean perceptions of source credibility |
| Author: |
Heyman, Sam |
| Appeared in: |
Communication research reports |
| Paging: | Volume 9 (1992) nr. 2 pages 137-150 |
| Year: |
1992-12 |
| Contents: |
This study investigated the difference between Singaporean and Australian perceptions of source credibility. The data suggested that whereas the Australians employed the main factors of expertise and trust, the Singaporeans employed one factor to cover these two dimensions that seemed to be a combination of expertise and trust. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 24 of 245 found articles
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