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Details for article 235 of 245 found articles
| Title: |
Using your emotions: Improving the measurement of affective orientation |
| Author: |
Booth-Butterfield, Melanie Booth-Butterfield, Steve |
| Appeared in: |
Communication research reports |
| Paging: | Volume 13 (1996) nr. 2 pages 157-163 |
| Year: |
1996 |
| Contents: |
This research develops a new measure for affective orientation, focusing the conceptualization on how people use emotions to guide their communication and behavior. The 15-item scale is unidimensional, highly reliable (+.85 alpha), and independent of one's need for cognition. The original version of the Affective Orientation scale is recommended if researchers are interested in the sensitivity to one's emotions, but the AO15 is recommended for studying actual use of affect in interactions and decision-making. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 235 of 245 found articles
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