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Details for article 200 of 245 found articles
| Title: |
The effects of interracial contact, attitudes, and stereotypical portrayals on evaluations of black television sitcom characters |
| Author: |
Mastro, Dana E. Tropp, Linda R. |
| Appeared in: |
Communication research reports |
| Paging: | Volume 21 (2004) nr. 2 pages 119-129 |
| Year: |
2004 |
| Contents: |
With a sample of White participants, the present study examined the influence of stereotypical TV portrayals, attitudes toward Blacks, and interracial contact on appraisals of Black television sitcom characters. Results suggest that when confronted with stereotypical media content, prior intergroup contact and attitudes toward Blacks interact in influencing evaluations of Black television characters. These findings lend support to the growing body of research identifying the media's ability to activate social stereotypes, while also extending this work to considerations of viewer characteristics that may moderate media effects. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 200 of 245 found articles
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