|
| << vorige | volgende >> |
Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
Details van artikel 177 van 245 gevonden artikelen
| Titel: |
Source valence in assessing candidate image in a local election |
| Auteur: |
Allen, Jerry L. Post, Daniel J. |
| Verschenen in: |
Communication research reports |
| Paginering: | Jaargang 21 (2004) nr. 2 pagina's 174-187 |
| Jaar: |
2004 |
| Inhoud: |
Many have speculated and researched the effects of candidate image on voting preference, hut the concept remains elusive. This study investigated source valence as a multidimensional concept composed of the communication variables of credibility, homophily, and attraction as an operationalization of candidate image and predictor of voting behavior. Not all dimensions of source credibility were predictive of voters' choice of a candidate in a local election, but competence and attitude homophily were found to affect voters' selection of a candidate. It is suggested that the findings indicate a need to reassess the role of political campaigns in voters' decision making. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 177 van 245 gevonden artikelen
| << vorige | volgende >> |