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Details for article 155 of 245 found articles
| Title: |
Readability and acceptance of public relations releases from institutions of higher education |
| Author: |
Warren, John Morton, Linda P. |
| Appeared in: |
Communication research reports |
| Paging: | Volume 8 (1991) nr. 2 pages 113-119 |
| Year: |
1991-12 |
| Contents: |
This study compared readability levels for PR releases used and not used by newspapers to determine if they differ in reading difficulty. Flesch scores and other readability measures were calculated. Releases used were easier to read. However, releases with longer paragraphs were more acceptable with shorter paragraphs. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 155 of 245 found articles
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