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Details van artikel 152 van 245 gevonden artikelen
| Titel: |
Projective measures of motivation and media choice |
| Auteur: |
Millhous, Lisa M. |
| Verschenen in: |
Communication research reports |
| Paginering: | Jaargang 21 (2004) nr. 2 pagina's 154-163 |
| Jaar: |
2004 |
| Inhoud: |
This field study of international managers demonstrates the utility of projective measures of motivation for research on difficult-to-reach populations. Three motives (Achievement, Affiliation, Power) were measured through content analysis of interview narratives. Findings suggest that projective measures are sensitive enough to document smaller changes in motivation over the course of the interview. For the managers in this sample, frequency of communication was significantly associated with higher power motivation (especially face-to-face, fax and telephone) and modestly associated with higher affiliation (face-to-face and e-mail). The achievement motive was not associated with communication frequency. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 152 van 245 gevonden artikelen
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